Every missed call is a lead or a liability
Real estate phones split between revenue (buyers, renters, sellers) and risk (maintenance emergencies) — both punish voicemail.
Buyer leads go cold in minutes
Someone calling about a listing is calling about three others too. The agent who answers — or whose AI answers — gets the showing.
Maintenance calls at all hours
Tenants call when things break, not when the office is open. A flooded unit at midnight can’t wait for a callback.
Portfolio scale, front-desk staffing
Hundreds of doors generate constant routine calls — rent questions, lease dates, parking — that bury a small office team.
Agentic inbound and outbound, on your numbers
Leads to the CRM, showings to the calendar, emergencies to a human.
Inbound
- Captures listing inquiries with budget, timeline, and contact details into your CRM
- Schedules showings and open-house visits on the calendar
- Takes tenant maintenance requests with unit, issue, and access details
- Escalates emergencies — flooding, no heat, lockouts — by your rules, immediately
- Answers application-status, lease, and building policy questions
- Routes owner and vendor calls to the right property manager
Outbound
- Confirms showings and follows up with attendees afterward
- Schedules maintenance appointments with tenants once vendors are assigned
- Runs lease-renewal outreach before expirations
- Places payment-reminder calls and texts with quiet-hours pacing
- Re-engages past leads when matching listings hit the market
Connects to your stack
HUM syncs contacts and call activity with your CRM through the vendor-neutral connector, reaches your property-management software through MCP tools, and streams every event to your systems with signed webhooks. See how integrations work.
One platform for the sales line and the tenant line
Different flows, different rules, same dashboard.
Per-line personalities
The listings line sells, the tenant line triages — each number gets its own flow, hours, and escalation rules.
CRM lead capture
Callers are looked up, new leads created, and call activity logged automatically through the signed connector.
Emergency escalation
Your emergency definitions route straight to on-call staff or vendors — with a structured incident summary.
Two-way SMS + MMS
Tenants text photos of the issue; leads get listing links and showing confirmations by text.
Renewal & reminder campaigns
Lease renewals and payment reminders dialed and texted from lists with retries and outcomes.
Portfolio-wide visibility
Volume, outcomes, and cost per number and per flow — every property line in one view.